The American Friends Service Committee, a Quaker organization, announced Wednesday that it has cancelled planned advertising with The New York Times after the outlet rejected one of the group’s proposed ads that read: “Tell Congress to stop arming Israel’s genocide in Gaza now! As a Quaker organization, we work for peace. Join us. Tell the President and Congress to stop the killing and starvation in Gaza.”

AFSC alleges that after receiving the text of ad, the Times suggested they swap the word “genocide” for the word “war.” The word war has “an entirely different meaning both colloquially and under international law,” the Quaker group wrote.

AFSC said they rejected this proposed approach and then received an email from outlet’s “Ad Acceptability Team” which read, in part, according to AFSC: “Various international bodies, human rights organizations, and governments have differing views on the situation. In line with our commitment to factual accuracy and adherence to legal standards, we must ensure that all advertising content complies with these widely applied definitions.”

“New York Times Advertising works with parties submitting proposed ads to ensure they are in compliance with our acceptability guidelines. This instance was no different, and is entirely in line with the standards we apply to all ad submissions,” a spokesperson for the Times said in an email to Common Dreams.

AFSC counters that a number of entities and individuals, such as the international human rights organizations Amnesty International and Human Rights Watch, have determined that Israel is committing genocide or acts of genocide in Gaza.

“The New York Times advertises a wide variety of products and advocacy messages on which there are differing views. Why is it not acceptable to publicize the meticulously documented atrocities committed by Israel and paid for by the United States?” said Layne Mullett, director of media relations for AFSC, in a statement.

Joyce Ajlouny, general secretary of AFSC, said that “the refusal of The New York Times to run paid digital ads that call for an end to Israel’s genocide in Gaza is an outrageous attempt to sidestep the truth. Palestinians and allies have been silenced and marginalized in the media for decades as these institutions choose silence over accountability.”

The AFSC has been a loud voice calling for a cease-fire and ending U.S. military support for Israel. For example, in April, the group announced a Tax Day campaign, a day of action where people held events and met with their members of Congress to demand they stop voting to spend U.S. tax dollars on military assistance to Israel.

AFSC staff in Gaza have also provided 1.5 million meals, hygiene kits, and other units of humanitarian aid to internally displaced people since October 2023, according to the Wednesday statement.

This article was updated to include an emailed statement from The New York Times.