“The decision to issue alerts and evacuation orders rests with local authorities, and as the Camp Fire began on Nov. 8, the Butte County Sheriff’s Department decided to use what experts say is an outdated system — called Code Red — to notify residents of danger with a phone call.
“But only residents who sign up for the service receive alerts — and only a fraction of them had. The decision not to issue an Amber Alert-style message, a federal government system that could reach all cellular phones in the area, was partly out of fear of causing panic and traffic jams on the one main roadway out of Paradise, according to Kory L. Honea, the Butte County sheriff.”
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“In the frenzied first hours of the Camp Fire as it bore down on Paradise, Calif., only a fraction of residents received emergency alerts or evacuation orders from local authorities.”